Costa del Sol steps up efforts to promote green travel

The Costa del Sol is making big moves to become a leader in sustainable tourism. With its new “Huella Zero” (Zero Footprint) program, the region is rewarding hotels, restaurants, and other businesses that cut waste, save water, and reduce carbon emissions. More than 50 local companies have joined the pilot project, proving that eco-friendly travel is on the rise.
This initiative, backed by international sustainability standards, helps businesses measure and improve their environmental impact. Those that earn the “Huella Zero” seal use 19% less water, produce 24% less waste, and lower CO₂ emissions by 10% compared to uncertified competitors. For tourists, this means more options for guilt-free travel.
Turismo Costa del Sol has launched a carbon footprint calculator to make it even easier for visitors to go green. This tool lets travellers see the environmental impact of their trip and even offset emissions by supporting reforestation projects in Malaga.
With global demand for sustainable travel growing, the Costa del Sol is positioning itself as a top eco-friendly destination. From hotels to tour operators, businesses that join the movement gain visibility on platforms like and Good Travel Guide, attracting environmentally conscious travellers.