Jayson Tatum Shows Off Jordan Brand Collection, Reflects On Signature Sneaker Launch

CHARLOTTE, NORTH CAROLINA - NOVEMBER 02: Jayson Tatum #0 of the Boston Celtics dunks against the ... More Charlotte Hornets during the second half of the game at Spectrum Center on November 02, 2024 in Charlotte, North Carolina. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Grant Halverson/Getty Images)
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As one of the NBA's brightest stars, the face of the league's original monarchy, the Boston Celtics, and a reigning NBA champion, it's no surprise that Jayson Tatum is one of the league's most popular players.
The St. Louis, Missouri native is a six-time All-Star. He earned All-Star Game MVP honors in 2023, setting a new scoring record at the Association's marquee exhibition contest, registering 55 points. Tatum is soon to add a fifth All-NBA First Team selection to his resume.
The former Duke Blue Devil now boasts the fourth-highest-selling jersey in the NBA. He earned the third-most fan votes for this year's All-Star Game. Both are a testament to his incredibly high Q Rating.
As a signature Jordan Brand athlete, Tatum also has a line of signature sneakers. His shoes feature detailed colorways, drawing inspiration from his life. For instance, the launch of the Tatum 1s began with the 'Welcome to the Zoo' colorway. It's a sneaker that reflects his relationship with his son, Deuce, and the latter's love for animals and going to the zoo.