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Mercado Livre, Latin America’s e-commerce leader, announced a 38% increase in its Bitcoin holdings in its Q1 2025 SEC filing. The company now owns 570.4 BTC, valued at $59 million, up from 412.7 BTC.
This move reflects a strategic bet on cryptocurrency amid economic uncertainty. In 2021, Mercado Livre invested $7.8 million in Bitcoin at $57,000 per unit, acquiring about 137 BTC.
With Bitcoin now at $103,000, the initial investment nearly doubled. The recent purchase of 157.7 BTC for $16 million strengthens its treasury, aligning with CEO Marcos Galperin’s view of Bitcoin as an inflation hedge.
The company also holds 3,050 Ethereum units, worth $5.5 million at $1,800 each, unchanged in Q1 2025. This dual-cryptocurrency strategy diversifies risk while supporting Mercado Livre’s fintech ambitions through Mercado Pago.
Latin America’s economic volatility fuels cryptocurrency adoption, making this a pragmatic move. Financially, Mercado Libre excels, posting a $494 million net profit, up 44% from last year. Revenue hit $5.93 billion, a 37% increase, beating estimates.
Argentina’s sales surged 126% in currency-neutral terms, showcasing resilience. Total payment volume rose 43% to $58.3 billion, with 67 million active buyers. Bitcoin faced an 11.8% drop to $82,514 by Q1’s end, yet Mercado Libre’s confidence persists.
Institutional adoption grows, with countries like the U.S. and El Salvador building Bitcoin reserves. Mercado Libre’s strategy positions it as a regional pioneer, blending e-commerce strength with forward-thinking treasury management.
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