Supergoop! Founder Holly Thaggard Exits Company, But Adds “My Obsession With SPF Will Never Fade”

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Supergoop! founder Holly Thaggard attends the Supergoop! #ProtectYourPosse event on January 10, 2017 ... More in Los Angeles, California. (Photo by Rachel Murray/Getty Images for Supergoop!)
Rachel Murray/Getty Images for Supergoop!
Supergoop! founder Holly Thaggard has exited the “day-to-day governance” of the company she founded 20 years ago, she posted on LinkedIn—but “my obsession with SPF will never fade,” she wrote.
The company—which revolutionized sunscreen with products like Glowscreen, Unseen Sunscreen and PLAY—was launched “with a super dream: to stop a cancer epidemic by creating a sunscreen so clean, so efficacious and so FUN that everyone, everywhere, would want to wear SPF every single day,” Thaggard added, giving credit to her family, friends and her team for turning “this dream into a universal movement.”
Thaggard remained vague about her next steps, writing that “I have always said the best is yet to come, and I am still wholeheartedly embracing that!” She added, “This next chapter is just getting started, and it’s going to make (super!) waves!”
Founder and CEO of Supergoop! Holly Thaggard and co-owner Maria Sharapova pose at Sephora 5th Avenue ... More on August 18, 2014 in New York City. (Photo by Kevin Mazur/Getty Images for Sephora)
Thaggard founded Supergoop! in 2005 and sold a majority stake of the company to Blackstone in 2021. WWD reported that she will maintain her passive investment in the brand, and that in addition to stepping back from day-to-day operations, she’s also left the company’s board.

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