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"They want large enterprises like Citi to have a seat at the table," said Ryan Rugg, global head of digital assets for Citi's Treasury and Trade Solutions division. "They're asking for our opinion, where I think in the past, it was not quite the case."
The booking of Eric Trump, the president's son and a leader of the newly-formed American Bitcoin, as a headline speaker, highlighted the growing presence of the U.S. in the crypto arena. The firm made waves when it launched in March, and already intends to go public through a merger with Gryphon Digital Mining.
"It's important to remember: Most countries are totally neutral on blockchain," said Dan Morehead, CEO of Pantera Capital. "The U.S. had a fairly antagonistic stance on blockchain which made it difficult for companies to get bank accounts, made it difficult for companies to go public."
He said he believes many companies that would have gone public a few years ago will hit U.S. markets in the next six months.
"There's obviously tremendous appetite in the public markets," he said.
Israel-based crypto and stock trading platform eToro went public on Wednesday after pricing above its expected range. Shares soared nearly 29% on its first trading day.
The advancements in the U.S. aren't without setbacks. A first-of-its-kind stablecoin regulation bill failed to advance in the Senate after Democratic lawmakers raised concerns about national security, while others expressed concerns about the president's ties to crypto.
Still, the payment giants are charging ahead.
Mastercard announced Thursday that it's partnering with Moonpay to let customers use debit cards to transact using their stablecoin balances.
PayPal announced Wednesday that it's partnering with artificial intelligence platform Perplexity to enable chat-powered shopping. PayPal's senior vice president of blockchain, crypto, and digital currencies told CNBC at Consensus 2025 that he sees a future where customers could transact in AI chats with their PayPal stablecoins or other crypto holdings.
"We are trying to make sure that PayPal and Venmo are the gateway product to get more people into crypto," said Jose Fernandez da Ponte, PayPal's senior vice president of blockchain, crypto, and digital currencies. "A lot of people get into crypto through us, and that leads us to continue to add tokens."
While PayPal leans on accessibility and payments, Robinhood is doubling down on tokenization and staking to capture both retail and institutional users.
"This debate here in the U.S. is really important — it shows that we want to embrace the technology instead of just regulating it and turning it off like it was before," Kerbrat said, describing his appearance at an SEC roundtable under new chair Paul Atkins.
The company sees blockchain technology as a way to transform everything from stocks to private equity markets and real estate into digital tokens that can be traded instantly.
"We think at Robinhood that it is actually the future, and we can bring a lot more traditional assets on-chain using tokenization," Kerbrat added.
WATCH: Crypto and stock trading app eToro shares soar in Nasdaq debut: CNBC Crypto World
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