Trump Family Bitcoin Company Announces Plan to Go Public

The business is one facet of an increasingly broad array of Trump family crypto ventures that have alarmed government ethics experts. President Trump and his sons have started a crypto firm called World Liberty Financial that offers its own digital coin. And working with a separate set of business partners, the Trump family has marketed the digital currency $TRUMP — a type of crypto called a memecoin that is typically treated more as a novelty investment than an actual currency.
At the same time, President Trump has taken steps to advance the crypto world’s interests in Washington, ending a Biden-era enforcement campaign against crypto companies and backing legislation supported by the industry.
In an investor presentation posted on its website, American Bitcoin aggressively promoted its connection with the Trump family, featuring a large photograph of Eric Trump near the beginning. A message next to the photo describes the company’s ambitions and links the firm to the domestic crypto industry in ways that echo the president’s messaging.
“Crypto is the future,” the message reads. “America must lead the way. American Bitcoin will set the standard.”
Among a list of key figures in the business, the presentation describes Eric Trump as a “strategic amplifier” who “drives brand equity and institutional visibility through unparalleled network reach.”