In this news:
People browse for iPhone 16 displayed in a Apple store in Shanghai (Photo by HECTOR RETAMAL/AFP via ... More Getty Images)
AFP via Getty Images
For all of the extra power, enhanced software and new features in the iPhone 16 Pro, Apple once again maintained the price of the iPhone Pro, with the 14 Pro, 15 Pro and 16 Pro all starting at $999. Yet anyone looking forward to September’s launch of the iPhone 17 Pro should expect the price to rise.
The Price Of A New iPhone
Apple will no doubt work to maintain the psychological $999 price point, but Apple will also be working hard to keep the margins on the iPhone. Given that other manufacturers have bumped up prices on their latest releases, Apple could come under similar pressure. There is also the looming impact of tariffs being applied to US-bound iPhones by the Trump administration. Even with alternative suppliers, Apple’s largest market will feel the effect if tariffs remain in place at the September release.
There will always be an audience in Apple’s community who want the latest and greatest iPhone with the absolute maximum specification. They will look at the top-line iPhone 17 Pro and iPhone 17 Pro Max with little hesitation and will be happy with the marginal gains.
For everyone else, it’s worth thinking about what you want from your next iPhone, because Apple’s approach to capability versus cost very much favors capability across the range.
The Specifications Of A New iPhone
Why would a cheaper iPhone, such as the iPhone 17, not be a hindrance compared to the iPhone 17 Pro?
First up is Apple Silicon. Apple can tie the software requirements directly into the hardware design by designing its own chipsets for all its devices. Machine learning routines can run faster on the chip than through software, better data throughput from the camera sensors allows for faster performance, power can be managed more efficiently, and more. It’s an inbuilt advantage that applies across the entire range.
.png)
